As a technology company deeply rooted in the field of smart living, JinYu firmly believes that "technology should be people-oriented." The newly launched JinYu App is not only a deep implementation of the "Smart Living" section of the "Hong Kong Smart City Blueprint 2.0," but also a solemn practice by JinYu to use technology to solve pain points in people's lives and convey social warmth.
Precisely addressing the core pain points of cross-border and elderly groups. For a long time, the application services for Hong Kong's Comprehensive Social Assistance (CSSA) and Old Age Living Allowance (OALA) have faced a dual challenge: on the one hand, nearly 30% of the approximately 120,000 Hong Kong residents living in mainland China, who are eligible, give up applying due to the inconvenience of cross-border travel and the cumbersome submission of paper materials; on the other hand, the elderly, limited by their digital literacy, are deterred from applying for social assistance services due to the traditional 8-step application process, small font forms, and lengthy approval wait times. JinYi Connect, based on user needs, has built the core functional system of the JinYu App with a "problem-oriented" approach, ensuring that every design directly addresses pain points. As a new generation of intelligent service platform, the core advantage of the JinYu App lies in its deep integration of artificial intelligence and government services, creating a fully digital closed loop.
Working together to create a new blueprint for smart livelihoods. This comprehensive cooperation with the Hong Kong SAR Government is a significant milestone for JinYi Connect in practicing the "Tech for Good" philosophy. The successful launch of the JinYu App has not only garnered positive feedback from Hong Kong residents but also validated the core value of digital transformation in enhancing the effectiveness of social services. It transforms social assistance from a "people seeking policies" model to a "policies seeking people" model, upgrading from "passive response" to "proactive empowerment," ensuring that every Hong Kong resident, regardless of their location (Hong Kong or Mainland, young or old), can equally and conveniently enjoy the social welfare they deserve.
As a technology company rooted in the Greater Bay Area and serving Hong Kong and Macau, Jinyi Interconnect will use this collaboration as a starting point to continuously iterate and optimize the Jinyu App's functions: further expanding its user-friendly operation scenarios such as voice interaction and image recognition, and deepening its age-friendly design; exploring data interoperability with government services in cities within the Greater Bay Area to provide more comprehensive public services for cross-border residents; and planning to extend the digital model to more areas such as health management and public transportation subsidies in the future, helping Hong Kong better integrate into regional collaborative development.
The ultimate meaning of technology lies in making life better. JinYi Connect firmly believes that every line of code should carry social responsibility, and every technological innovation should focus on the needs of people's livelihoods. Using our app as a link, we connect care through technology, empower governance with digital technology, and make social assistance services faster and more compassionate, contributing our corporate strength to building a more inclusive, efficient, and intelligent Hong Kong!
